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Deepwater Fishing

We have eight deep-sea vessels operating from New Zealand waters, as well as the Will Watch which fishes the southern Indian Ocean from its base in Mauritius.

Our New Zealand fishing operations are based in Nelson, where all aspects of our deep-water operations are managed, including harvest, production, export sales and distribution.

In partnership with the Rockliff family in Tasmania, Sealord Fishing operates a deep water fishing venture in Australia, Petuna Sealord Deepwater Fishing Pty Ltd is now wholly owned by Sealord. Sealord also has interests in two toothfish joint ventures, being New Zealand Long Line (with Talleys Group) and Australian Long Line (with Nissui), as well as our interests in Westfleet, the fishing joint venture based on the West Coast of New Zealand’s South Island.

 

Land based fishing

From our Nelson base, our wet fish factory processes hoki in season from May to September and other key species such as orange roughy, dory and ling throughout the year.

Our coated factory produces crumbed and battered products like battered hoki, fish fingers and crumbed dory fillets all year round, which are sold in New Zealand and Australia, and exported around the world. 

At Sealord, nothing is wasted. We also have a fishmeal plant, which processes discarded fish parts into fish oil and fishmeal for products like animal feed, cosmetics and liquid fertiliser.

Aquaculture

Sealord also has significant fish farming operations in Australia. In addition to Sealord King Reef, a barramundi farm in Queensland, in early 2020 Sealord acquired 100% ownership of Petuna Aquaculture, a salmon and ocean trout company in Australia. 

Originally a fishing company established by Peter and Una Rockliff in 1949, Petuna diversified into aquaculture in 1990. Sealord acquired a 50% interest in this business in 2010. Today Petuna’s core values draw from this heritage, recognising that aquaculture should complement and co-exist with wild catch activities, both respecting the longevity of the natural environment in which they operate.

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